Analysis
70% of visitors to undergraduate degree websites were looking for information about the curriculum. Other topics of interest included general information about the program and details about the professors.

Students also showed interest in content related to their professional future, such as job offers, alumni news, and specific processes related to their career, such as social service. 100% of respondents said they visit websites regularly. The most relevant social networks for them are YouTube and Facebook. Among their most common activities are studying, socializing with friends, watching videos, going to the movies, sleeping, and spending time with family.

The topics of interest to students are directly related to their career, which represents an opportunity to create content that, while not necessarily academic, is related to their areas of professional and personal interest.

An important point is that 100% of participants reported not finding support material for the subjects they are studying on their degree program websites. Instead, they turn to other online sources to supplement their studies.

Conclusions
Undergraduate program websites are unattractive to today's student population. Although most students consulted these sites when comparing university options before enrolling, their interests change once they enter college. Now, they seek information that will help them in their academic and professional development.

To turn users into repeat visitors, it is essential to offer content of interest that is updated more frequently, thus capturing their attention and keeping them engaged.